How We Built Our Cannes Film Festival 2026 Campaign

Behind the Scenes

Author

Lao Watson-Smith
September 04, 2025

CANNES FILM FESTIVAL

Every May, Cannes becomes the world’s most glamorous stage — the Film Festival fills the city with stars, industry leaders, and thousands of delegates. Alongside the buzz of premieres and red carpets comes something more practical, but just as intense: the search for accommodation.

For property owners and renters alike, the Festival is a defining moment in the Cannes rental calendar. Demand surges, supply shrinks, and prices soar. Getting it right matters.

This year, we wanted to show you how we approach the challenge. We’ve just completed our Cannes Film Festival 2026 email campaign, and we thought it would be interesting to share not only the result, but the thinking behind it.

Building the Campaign

The objective was clear:

  • Drive bookings direct through YourBookng (20–30% better value than Airbnb or Booking.com).

  • Showcase six handpicked properties perfect for Festival week.

  • Reinforce trust, quality, and consistency to both past guests and property owners.

We built the newsletter section by section, with the same care and attention we put into every part of the business.

  • A hero section with our brand logo and a strong message: “Cannes Film Festival 2026 – Book Direct, Stay Exclusive.”

  • A narrative introduction, setting the scene and reminding our readers why early booking matters.

  • A gallery of properties presented in a premium, two-column layout, each with images, details, and a clear View Property call-to-action.

  • Scattered social links to Instagram, Facebook, LinkedIn, X, and Beehiiv — because today, engagement doesn’t stop at the inbox.

  • A warm, relationship-driven footer, inviting people to connect with us directly.

What This Means for You

If you’re a property owner with us, this is how your property is represented: with care, attention, and professional presentation. Each campaign we design is more than just marketing — it’s about building trust, telling stories, and showing the world the value of booking direct.

If you’re one of our past guests or long-time readers, this is our way of keeping you close. Even if the Film Festival isn’t on your personal calendar, the same approach goes into every booking, every property, and every season.

Always Building Forward

We believe in showing, not just telling. By sharing our Cannes Film Festival 2026 campaign with you, we hope you see both our process and our commitment: premium experiences, delivered with local expertise, at better value.

And that’s not just for the Festival. It’s for every stay, every guest, and every owner who trusts us.

Stay tuned — Cannes Lions, MIPIM, and the summer season are all on the horizon, and we’ll be applying the same energy and creativity to each.

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