A Change in Season – and in Strategy

Un changement de saison – et de stratégie

Author

Lao Watson-Smith
September 01, 2025

September marks a shift. Not just in weather, but in rhythm. In some places, things are winding down. In others, they’re just beginning.

At YourRentl, we operate across both hemispheres — and right now, Cannes and Cape Town are moving in opposite directions, each with its own set of opportunities.

🌴 Cannes: A Season Winds Down

In the South of France, the summer crowds have started to disperse. The beaches are quieter. The pace slows.
But for property owners, this is exactly the right time to look ahead.

✅ Update your calendar through the low season and into 2026
✅ Reassess pricing for the congress periods (MIPCOM, MAPIC, ILTM, etc.)
✅ Consider early bookings from trusted clients — especially those looking for value

This is also when renters get the best deals.
Owners want to secure early bookings — even at discounted rates — to start filling the calendar with quality, loyal guests..

Sur la Côte d’Azur, l’été touche à sa fin. Les plages se vident, l’ambiance devient plus calme.
Mais pour les propriétaires, c’est le moment idéal pour anticiper la suite.

✅ Mettez à jour votre calendrier pour la basse saison et l’année 2026
✅ Réévaluez vos tarifs pour les périodes de congrès (MIPCOM, MAPIC, ILTM, etc.)
✅ Envisagez des réservations anticipées avec des clients de confiance — surtout ceux qui recherchent de la valeur

C’est aussi la période où les voyageurs profitent des meilleures offres.
Les propriétaires ont tout intérêt à sécuriser des réservations à l’avance — même à un tarif réduit — afin de remplir leur calendrier avec des clients fiables et réguliers.

☀️ Cape Town: A Season Builds

Meanwhile in Cape Town, the opposite is happening.
The skies are clearing, bookings are picking up, and preparations are underway for what’s likely to be our busiest season yet — November through March.

If you're a property owner in the Cape:

  • Now is the time to open availability, confirm your pricing strategy, and finalise operational readiness

  • We expect record demand, especially in December and January

  • Early bookings are already flowing — make sure your property is visible and competitive

For renters: this is the window to secure your summer stay before prices surge. The best villas, views, and neighbourhoods are always booked early.

💼 Across Both Markets: Smart Moves Start Now

💼 Sur les deux marchés : l’anticipation est la clé

Whether you’re a guest planning your next stay, or an owner preparing your calendar — this seasonal shift is your moment to think ahead.

  • Cannes: Quiet season, strong deals, calendar optimisation

  • Cape Town: Peak season incoming, pricing leverage, operational pressure

Et pour les propriétaires sur la Côte d’Azur :
Plus vous planifiez tôt, plus vous avez de chances de maximiser vos revenus, même en basse saison.
Vos clients réguliers recherchent déjà leurs séjours de l’automne et de l’hiver. Anticipez, et vous resterez en tête du marché.

🌍 We’re With You, Wherever You Are

We’re now active in Cannes, Cape Town, Harare, and soon Medellín — each with its own rhythm, and each requiring its own strategy.

If you need support updating your listing, refining your pricing, or securing your next stay — reach out.
Our team is ready, across all platforms.

📆 Plan smart.
💬 Communicate early.
📈 Let’s make this season count — whichever direction you’re heading.

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